Tag: cookies

CNIL publishes action plan on targeted online advertising

3. July 2019

On 29th June the French data protection authority CNIL published its 2019-2020 action plan, which aims to set rules for targeted online advertising and guide companies in their compliance efforts.

The Action Plan consists of two main steps. First, new cookie guidelines are to be published in July 2019. The last cookie policy dates back to 2013, for which CNIL stated that the policy is no longer valid and will be repealed due to the stricter approval requirements of the GDPR. In order to comply with the new cookie guidelines, companies will be given a transitional period of 12 months. During this period, it will still be possible to define further browsing of a website as consent to the use of cookies. However, CNIL requires that during this transition period cookies be set only after consent has been obtained.

As a second major step, working groups composed of CNIL officials and stakeholders from the adtech ecosystem will be formed to develop practical approaches to obtaining consent. The draft recommendations developed on the basis of this discussion will be published by CNIL at the end of 2019 or at the latest at the beginning of 2020 in order to make them available for public consultation. CNIL will then implement the final version of the recommendations after a period of six months.

The reason for preparing the Action Plan was that CNIL received numerous complaints about online marketing practices from individuals, non-profit organisations, organisations and associations. In 2018, 21% of complaints related to these issues. At the same time, CNIL received numerous questions from industry professionals trying to better understand their GDPR obligations.

Advocate General: No Valid Cookie Consent When Checkbox Is Pre-ticked

25. March 2019

On 21 of March Maciej Szpunar, Advocate General of the European Court of Justice, delivered his Opinion in the case of Planet24 GmbH against Bundesverband Verbraucherzentralen und Vebraucherverbände РVerbaucherzentrale Bundesverband e.V. (Federal Association of Consumer Organisations). In the Opinion, Szpunar explains how to obtain valid consent for the use of cookies.

In the case in question, Planet24 GmbH has organised a lottery campaign on the internet. When registering to participate in the action lottery, two checkboxes appeared. The first checkbox, which did not contain a pre-selected tick, concerned permission for sponsors and cooperation partners to contact the participant in order to inform him of their offers. The second checkbox, which was already ticked off, concerned the consent to the setting of cookies, which evaluate the user’s surfing and usage behaviour.

The Federal Association held that the clauses used infringed german law, in particular Article 307 of the BGB, Article 7(2), point 2, of the UWG and Article 12 et seq. of the TMG and filed a lawsuit in 2014 after an unsuccessful warning.

In the course of the instances, the case ended up at the German Federal Supreme Court in 2017. The German Federal Court considers that the success of the case depends on the interpretation of Articles 5(3) and 2(f) of Directive 2002/58, read in conjunction with Article 2(h) of Directive 95/46, and of Article 6(1)(a) of Regulation 2016/679. For that reason, it asked the European Court of Justice the following questions for a preliminary ruling:

(1) Does consent given on the basis of a pre-ticked box meet the requirements for valid consent under the ePrivacy Directive, the EU Data Protection Directive and the EU General Data Protection Regulation (the GDPR)?

(2) What information does the service provider have to provide to the user and does this include the duration of the use of cookies and whether third parties have access to the cookies?

According to the Advocate General, there is no valid consent if the checkbox is already ticked. In such case, the user must remove the tick, i.e. become active if he/she does not agree to the use of cookies. However, this would contradict the requirement of an active act of consent by the user. It is necessary for the user to explicitly consent to the use of cookies. Therefore, it is also not sufficient if one checkbox is used to deal with both the use of cookies and participation in the action lottery. Consent must be given separately. Otherwise the user is not in the position to freely give a separate consent.

In addition, Szpunar explains that the user must be provided with clear and comprehensive information that enables the user to easily assess the consequences of his consent. This requires that the information provided is unambiguous and cannot be interpreted. For this purpose, the information must contain details such as the duration of the operation of cookies, as well as whether third parties have access to the cookies.

Dutch DPA: Cookie walls do not comply with GDPR

11. March 2019

The Dutch data protection authority, Autoriteit Persoonsgegevens, clarified on 7th of March 2019 that the use of websites must remain accessible when tracking cookies are not accepted. Websites that allow users to access only if they agree to the use of tracking cookies or other similar means to track and record their behavior do not comply with the General Data Protection Regulation, GDPR.

The Dutch DPA’s decision was prompted by numerous complaints from website users who no longer had access to the websites after refusing the usage of tracking cookies.

The Dutch DPA noted that the use of tracking software is generally allowed. Tracking the behaviour of website users, however, must be based on sufficient consent. In order to be compliant with the GDPR, permission must be given freely. In the case of so-called cookie walls the user has no access to the website if he does not agree to the setting of cookies. In this way, pressure is exerted on the user to disclose his personal data. Nevertheless, according to the GDPR a consent has not been given voluntarily if no free or no real choice exists.

With publication of the explanation the Dutch DPA demands organizations to make their practice compliant with the GDPR. The DPA has already written to those organisations about which the users have complained the most. In addition, it announced that it would intensify its monitoring in the near future in order to examine whether the standard is applied correctly in the interest of data protection.