Tag: cookies

Google strives to reconcile advertising and privacy

27. August 2019

While other browser developers are critical of tracking, Google wants to introduce new standards to continue enabling personalized advertising. With the implementation of the “Privacy Sandbox” and the introduction of a new identity management system, the developer of the Chrome browser wants to bring browsers to an uniform level in processing of user data and protect the privacy of users more effectively.

The suggestions are the first steps of the privacy initiative announced by Google in May. Google has published five ideas. For example, browsers are to manage a “Privacy Budget” that gives websites limited access to user data so that users can be sorted into an advertising target group without being personally identified. Google also plans to set up central identity service providers that offer limited access to user data via an application programming interface (API) and inform users about the information they have passed on.

Measures like Apple’s, which have introduced Intelligent Tracking Protection, are not in Google’s interest, as Google generates much of its revenue from personalized advertising. In a blog post, Google also said that blocking cookies promotes non-transparent techniques such as fingerprinting. Moreover, without the ability to display personalized advertising, the future of publishers would be jeopardized. Their costs are covered by advertising. Recent studies have shown, that the financing of publishers decreases by an average of 52% if advertising loses relevance due to the removal of cookies.

Based on these ideas, the discussion among developers about the future of web browsers and how to deal with users’ privacy should now begin. Google’s long-term goal is a standardization process to which all major browser developers should adhere. So far, Google has had only limited success with similar initiatives.

Study shows behavior patterns of internet users regarding cookies

15. August 2019

Research has been carried out to see how European consumers interact with the cookie consent mechanisms online.

The study focused in particular on how consumers react to different designs of cookie pop-ups and how different design choices can influence users’ data protection choices. The researchers collected around 5000 cookie notices from leading websites to get an idea of how different cookie consent mechanisms are currently being implemented. They also worked with a German e-commerce site over a period of four months to investigate how more than 82,000 users of the site interacted with the different cookie consent designs. The designs were adapted by the researchers to analyse how different preferences and designs affect the individual’s decision.

Their research showed that the majority of cookie consent notices are placed at the bottom of the screen (58%), do not block interaction with the site (93%) and offer no other option than the confirmation button (86%), leaving the user no choice.

The majority (57%) also tries to get users consent through the design, for example by highlighting the “Agreed” button with a color, while the link to “more options” is made less visible.

The research showed that interaction with consent notices varied widely, between 5-55%, depending on where they were positioned or what preferences were set. More users clicked the “Accept” button when it was highlighted by color (50.8% on mobile, 26.9% on desktop). In contrast, only 39.2% on mobile and 21.1% on desktop clicked the “Accept” button if it was displayed as a text link. As for third parties, around 30% of mobile users and 10% of desktop users accepted all third parties if the checkboxes were preselected. On the other hand, only a small fraction (< 0.1%) allowed all third parties when given the opt-in choice.

They also found that the more choices are given in a cookie notice, the more likely it is that the visitor will refuse the use of cookies. In fact, they concluded that with GDPR-compliant cookie notices, where the website user is free to choose which cookie categories to activate, only 0.1% of users would allow all cookie categories to be set.

CNIL and ICO publish revised cookie guidelines

6. August 2019

The French data protection authority CNIL as well as the British data protection authority ICO have revised and published their guidelines on cookies.

The guidelines contain several similarities, but also differ in some respects.

Both France and the UK consider rules that apply to cookies to be also applicable to any device that stores or accesses information. In addition, both authorities stress that users must give specific, free and unambiguous consent before cookies are placed. Further scrolling of the website cannot be considered as consent. Likewise, obtaining consent from T&Cs is not lawful. This procedure violates Art. 7 (2) of the General Data Protection Regulation (GDPR), according to which the request for consent shall be presented in a manner which is clearly distinguishable from the other matters, in an intelligible and easily accessible form, using clear and plain language. In addition, all parties who place cookies must be named so that informed consent can be obtained. Finally, both authorities point out that browser settings alone are not a sufficient basis for valid consent.

With regard to the territorial scope, CNIL clarifies that the cookie rules apply only to the processing of cookies within the activities of an establishment of a controller or processor in France, regardless of whether the processing takes place in France. The English guideline does not comment on this.

Cookie walls are considered non-compliant with GDPR by the French data protection authority due to the negative consequences for the user in case of refusal. ICO, on the other hand, is of the opinion that a consent forced on the basis of a cookie wall is probably not valid. Nevertheless GDPR must be balanced with other rights. Insofar ICO has not yet delivered a clear position.

Regarding analytic cookies, CNIL explains that a consent is not always necessary, namely not if they correspond to a list of cumulative requirements created by CNIL. ICO, on the other hand, does not exempt cookies from the consent requirement even in the case of analytic cookies.

Finally, CNIL notes that companies have six months to comply with the rules. However, this period will only be set in motion by the publication of a statement by the CNIL, which is still pending. CNIL expects this statement to be finalised during the first quarter of 2020. The ICO does not foresee such a time limit.

CNIL publishes action plan on targeted online advertising

3. July 2019

On 29th June, the French data protection authority CNIL published its 2019-2020 action plan, which aims to set rules for targeted online advertising and guide companies in their compliance efforts.

The Action Plan consists of two main steps. First, new cookie guidelines will be published in July 2019. The last cookie policy dates back to 2013, for which CNIL stated that the policy is no longer valid and will be repealed due to the stricter approval requirements of the GDPR. In order to comply with the new cookie guidelines, companies will be given a transitional period of 12 months. During this period, it will still be possible to define further browsing of a website as consent to the use of cookies. However, CNIL requires that during this transition period Cookies will be set only after consent has been obtained.

As a second major step, working groups composed of CNIL officials and stakeholders from the adtech ecosystem will be formed to develop practical approaches to obtain consent. The draft recommendations developed on the basis of this discussion will be published by CNIL at the end of 2019 or at the latest at the beginning of 2020 in order to make them available for public consultation. CNIL will then implement the final version of the recommendations after a period of six months.

The reason for preparing the Action Plan was that CNIL received numerous complaints about online marketing practices from individuals, non-profit organisations, organisations and associations. In 2018, 21% of complaints related to these issues. At the same time, CNIL received numerous questions from industry professionals trying to better understand their GDPR obligations.

Advocate General: No Valid Cookie Consent When Checkbox Is Pre-ticked

25. March 2019

On 21 of March Maciej Szpunar, Advocate General of the European Court of Justice, delivered his Opinion in the case of Planet24 GmbH against Bundesverband Verbraucherzentralen und Vebraucherverbände РVerbaucherzentrale Bundesverband e.V. (Federal Association of Consumer Organisations). In the Opinion, Szpunar explains how to obtain valid consent for the use of cookies.

In the case in question, Planet24 GmbH has organised a lottery campaign on the internet. When registering to participate in the action lottery, two checkboxes appeared. The first checkbox, which did not contain a pre-selected tick, concerned permission for sponsors and cooperation partners to contact the participant in order to inform him of their offers. The second checkbox, which was already ticked off, concerned the consent to the setting of cookies, which evaluate the user’s surfing and usage behaviour.

The Federal Association held that the clauses used infringed german law, in particular Article 307 of the BGB, Article 7(2), point 2, of the UWG and Article 12 et seq. of the TMG and filed a lawsuit in 2014 after an unsuccessful warning.

In the course of the instances, the case ended up at the German Federal Supreme Court in 2017. The German Federal Court considers that the success of the case depends on the interpretation of Articles 5(3) and 2(f) of Directive 2002/58, read in conjunction with Article 2(h) of Directive 95/46, and of Article 6(1)(a) of Regulation 2016/679. For that reason, it asked the European Court of Justice the following questions for a preliminary ruling:

(1) Does consent given on the basis of a pre-ticked box meet the requirements for valid consent under the ePrivacy Directive, the EU Data Protection Directive and the EU General Data Protection Regulation (the GDPR)?

(2) What information does the service provider have to provide to the user and does this include the duration of the use of cookies and whether third parties have access to the cookies?

According to the Advocate General, there is no valid consent if the checkbox is already ticked. In such case, the user must remove the tick, i.e. become active if he/she does not agree to the use of cookies. However, this would contradict the requirement of an active act of consent by the user. It is necessary for the user to explicitly consent to the use of cookies. Therefore, it is also not sufficient if one checkbox is used to deal with both the use of cookies and participation in the action lottery. Consent must be given separately. Otherwise the user is not in the position to freely give a separate consent.

In addition, Szpunar explains that the user must be provided with clear and comprehensive information that enables the user to easily assess the consequences of his consent. This requires that the information provided is unambiguous and cannot be interpreted. For this purpose, the information must contain details such as the duration of the operation of cookies, as well as whether third parties have access to the cookies.

Dutch DPA: Cookie walls do not comply with GDPR

11. March 2019

The Dutch data protection authority, Autoriteit Persoonsgegevens, clarified on 7th of March 2019 that the use of websites must remain accessible when tracking cookies are not accepted. Websites that allow users to access only if they agree to the use of tracking cookies or other similar means to track and record their behavior do not comply with the General Data Protection Regulation, GDPR.

The Dutch DPA’s decision was prompted by numerous complaints from website users who no longer had access to the websites after refusing the usage of tracking cookies.

The Dutch DPA noted that the use of tracking software is generally allowed. Tracking the behaviour of website users, however, must be based on sufficient consent. In order to be compliant with the GDPR, permission must be given freely. In the case of so-called cookie walls the user has no access to the website if he does not agree to the setting of cookies. In this way, pressure is exerted on the user to disclose his personal data. Nevertheless, according to the GDPR a consent has not been given voluntarily if no free or no real choice exists.

With publication of the explanation the Dutch DPA demands organizations to make their practice compliant with the GDPR. The DPA has already written to those organisations about which the users have complained the most. In addition, it announced that it would intensify its monitoring in the near future in order to examine whether the standard is applied correctly in the interest of data protection.