Tag: Google Analytics

Privacy Activist Schrems unleashes 101 Complaints

21. September 2020

Lawyer and privacy activist Maximilian Schrems has become known for his legal actions leading to the invalidation of “Safe Harbor” in 2015 and of the “EU-U.S. Privacy Shield” this year (we reported). Following the landmark court decision on the “EU-U.S. Privacy Shield”, Schrems recently announced on the website of his NGO “noyb” (non-of-your-business) that he has filed 101 complaints against 101 European companies in 30 different EU and EEA countries with the responsible Data Protection Authorities. Schrems exercised the right to lodge a complaint with the supervisory authority that every data subject has if he or she considers that the processing of personal data relating to him or her infringes the Regulation, pursuant to Art. 77 GDPR.

The complaints concern the companies’ continued use of Google Analytics and Facebook Connect that transfer personal data about each website visitor (at least IP-address and Cookie data) to Google and Facebook which reside in the United States and fall under U.S. surveillance laws, such as FISA 702. Schrems also published a list of the 101 companies which include Sky Deutschland, the University of Luxembourg and the Cyprus Football Association. With his symbolic action against 101 companies, Schrems wanted to point to the widespread inactivity among many companies that still do not take the data protection rights of individuals seriously despite the recent ruling by the Court of Justice of the European Union.

In response, the European Data Protection Board (“EDPB”) has set up a “task force” to handle complaints against European companies using Google Analytics and Facebook services. The taskforce shall analyse the matter and ensure a close cooperation among the members of the Board which consists of all European supervisory authorities as well as the European Data Protection Supervisor.

USA: Multi-Billion Dollar Class Action lawsuit against Google

4. June 2020

Google users in the USA accuse Google of tracking their surfing behaviour even though they use the incognito mode. The complaint was filed with the federal court in San Jose, California on Tuesday, June 2nd 2020.

Background of the lawsuit is the accusation of three Google users that “Google tracks and collects users’ browsing history and other information about web activity, regardless of what measures they take to protect it”. In other words, users accuse Google of tracking their behaviour through Google Analytics, plug-ins or apps, evaluating it and using it for advertising – despite using the incognito mode.

The complaint is based on a violation of US wiretapping laws and California Privacy laws. Each plaintiff is claiming $5,000.00 in damages. Since the three plaintiffs allegedly represent thousands more plaintiffs the volume of the lawsuit could run into billions.

Google spokesman Jose Castaneda denies the allegations, citing that by opening an incognito tab on Chrome, it is indicated that websites may continue to collect information about surfing behavior. The incognito mode is about the browser and the device used not storing this data. He announced that Google would take action against the accusations.