Tag: Google Analytics

USA: Multi-Billion Dollar Class Action lawsuit against Google

4. June 2020

Google users in the USA accuse Google of tracking their surfing behaviour even though they use the incognito mode. The complaint was filed with the federal court in San Jose, California on Tuesday, June 2nd 2020.

Background of the lawsuit is the accusation of three Google users that “Google tracks and collects users’ browsing history and other information about web activity, regardless of what measures they take to protect it”. In other words, users accuse Google of tracking their behaviour through Google Analytics, plug-ins or apps, evaluating it and using it for advertising – despite using the incognito mode.

The complaint is based on a violation of US wiretapping laws and California Privacy laws. Each plaintiff is claiming $5,000.00 in damages. Since the three plaintiffs allegedly represent thousands more plaintiffs the volume of the lawsuit could run into billions.

Google spokesman Jose Castaneda denies the allegations, citing that by opening an incognito tab on Chrome, it is indicated that websites may continue to collect information about surfing behavior. The incognito mode is about the browser and the device used not storing this data. He announced that Google would take action against the accusations.