European Commission releases third annual Privacy Shield Review report

The European Commission has released a report on the E.U.-U.S. Privacy Shield, which represents the third annual report on the performance of the supranational Agreement, after it came into effect in July 2016. The discussions on the review were launched on 12 September 2019 by Commissioner for Justice, Consumers and Gender Equality Věra Jourová, with the U.S. Secretary of Commerce Wilbur Ross in Washington, DC.

The Privacy Shield protects the fundamental rights of anyone in the European Union whose personal data is transferred to certified companies in the United States for commercial purposes and brings legal clarity for businesses relying on transatlantic data transfer. The European Commission is commited to review the Agreement on an annual basis to ensure that the level of protection certified under the Privacy Shield continues to be at an adequate level.

This year’s report validates the continuous adequacy of the protection for personal data transferred to certified companies in the U.S. from the Europan Union under the Privacy Shield. Since the Framework was implemented, about 5000 companies have registered with the Privacy Shield. The EU Commissioner for Justice, Consumers and Gender Equality stated that “the Privacy Shield has become a success story. The annual review is an important health check for its functioning“.

The improvements compared to the last annual review in 2018 include the U.S. Department of Commerce’s efforts to ensure necessary oversight in a systematic manner. This is done by monthly checks with samply companies that are certified unter the Privacy Shield. Furthermore, an increasing number of European Citizens are making use of their rights under the Framework, and the resulting response mechanisms are functioning well.

The biggest criticism the European Commission has stated came in the form of the recommendation of firm steps to ensure a better process in the (re)certification process under the Privacy Shield. The time of the (re)certification process allows companies to get recertified within three months after their certification has run out, which can lead to a lack of transparency and confusion, since those companies will still be listed in the registry. A shorter time frame has been proposed by the European Commission to guarantee a higher level of security.

Overall, the third annual review has been seen as a success in the cooperation between the two sides, and both the U.S. and the European officials agree that there is a need for strong and credible enforcement of privacy rules to protect the respective citizens and ensure trust in the digital economy.