Under the new GDPR: Complaints against Google, Instagram, WhatsApp and Facebook

1. June 2018

On the 25th of May, the day the General Data Protection Regulation (GDPR) came into force, noyb.eu filed four complaints over “forced consent” against Google (Android), Instagram, WhatsApp and Facebook.

The complaints filed by the organisation (None Of Your Business) led by Austrian activist Schrems could result in penalties worth up to 7 billion euros. Max Schrems has been fighting Facebook over data protection issues for almost ten years. His earlier lawsuit challenged Facebook’s ability to transfer data from the European Union to the United States (“Safe Harbor”).

The activist alleged that people were not given a “free choice” whether to allow companies to use their data. Noyb.eu bases its opinion on the distinction between necessary and unnecessary data usage. “The GDPR explicitly allows any data processing that is strictly necessary for the service – but using the data additionally for advertisement or to sell it on needs the users’ free opt-in consent.” (See https://noyb.eu/wp-content/uploads/2018/05/pa_forcedconsent_en.pdf) The organisation also claims that under Art. 7 (4) of the GDPR forced consent is prohibited.

The broadly similar complaints have been filed in authorities in various countries, regardless of where the companies have their headquarters. Google (Android) in France (data protection authority: CNIL) with a maximum possible penalty in the amount of 3.7 billion euro although its headquarter is in the USA. Instagram (Facebook) in Belgium (DPA). WhatsApp in Hamburg (HmbBfDI) and Facebook in Austria (DSB). All of these last three have their headquarters in Ireland and could face a maximum possible penalty in the amount of 1.3 billion euro.