Tag: Luxembourg

Luxembourg’s National Commission for Data Protection fines Amazon a record-breaking 746 million Euros for misuse of customer data

11. August 2021

On August 6, 2021, Amazon disclosed the ruling of the Luxembourg data protection authority Commission nationale pour la protection des donées (CNPD) in an SEC filing, which imposed a record-breaking €746 million fine on Amazon Europe Core S.à.r.l. for alleged violations of the EU General Data Protection Regulation (GDPR) on July 16, 2021.

Based on press reports and Amazon’s public statements, the fine appears to relate to Amazon’s use of customer data for targeted advertising purposes.

The penalty is the result of a 2018 complaint by French privacy rights group La Quadrature du Net, a group that aims to represent the interests of thousands of Europeans to ensure their data is used according to data protection law in an attempt to avoid Big Tech companies manipulating their behavior for political or commercial purposes. The complaint also targets Apple, Facebook, Google and LinkedIn and was filed on behalf of more than 10,000 customers and alleges that Amazon manipulates customers for commercial means by choosing what advertising and information they receive.

Amazon stated that they „strongly disagree with the CNPD’s ruling“ and intend to appeal. „The decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation.”

The amount of the fine is substantially higher than the proposed fine in a draft decision that was previously reported in the press. The French data protection authority (CNIL) said Luxembourg’s decision, which is “of an unprecedented scale and marks a turning point in the application of the GDPR and the protection of the rights of European nationals.“

The CNIL confirmed the CNPD fined Amazon, and other European member states agreed to the Luxembourg decision. Amazon will have six months to correct the issue.

Amazon facing potential record GDPR fine

18. June 2021

Luxembourg’s National Commission for Data Protection, the CNPD, has proposed a $ 425 million (€ 348.7 million) fine against Amazon.com Inc. for alleged GDPR violations, the Wall Street Journal reports. It would be the highest penalty to date under EU data protection law, exceeding the current record penalty of € 50 million against Google LLC.

It is not yet clear to the public what exactly the allegations are since the statements are based on a confidential source. Amazon also declined to comment on the case. The charges are apparently related to Amazon’s data collection and usage practices, but do not involve the Amazon Web Services cloud computing business.

The CNPD is Amazon’s competent data protection authority as the international retail company has its regional headquarters in the Grand Duchy of Luxembourg. According to the Article 64 GDPR procedure, the CNPD submitted its draft decision to data protection authorities of the other EU member states, which will have to approve the sanction before it can be officially imposed. Based on comparable cases in the past, the process could take months and lead to substantive changes, including an increased or reduced fine.

Though the proposed amount would set a record, it is far below the maximum of 4 % of the total worldwide annual turnover of the preceding financial year allowed by Article 83 (5) GDPR. It amounts to only about 0.1 % of Amazon’s annual revenue. As some critics say, this illustrates a pattern of data protection authorities favoring big-tech companies and often reducing large initial proposals after a long deliberation period. Given the companies’ massive incomes, such penalties are easy to recover from and ultimately, they run counter to the preventive purpose of the punishment.

As a result, these companies could soon fall under the terms of the Digital Services Act and the Digital Markets Act, which were proposed by the European Commission at the end of 2020 to upgrade rules governing digital services in the EU. This new set of regulations, which specifically targets tech companies, increases potential fines to 10 % of the global turnover.