EDPB released a new Guidance on Virtual Voice Assistants

In recent years, Virtual Voice Assistants (VVA) have enjoyed increased popularity among technophile consumers. VVAs are integrated in modern smartphones like Siri on Apple or Google Assistant on Android mobile devices, but can also be found in seperate terminal devices like Alexa on the Amazon Echo device. With Smart Homes trending, VVAs are finding their ways into many homes.

However, in light of their general mode of operation and their specific usage, VVAs potentially have access to a large amount of personal data. They furthermore use new technologies such as machine learning and artificial intelligence in order to improve their services.

As both private households and corporate businesses are increasingly using VVAs and questions on data protection arise, the European Data Protection Board (EDPB) sought to provide guidance to the relevant data controllers. Therefore, the EDPB published a guidance on Virtual Voice Assistants earlier this month.

In its guidance, the EDPB specifically addresses VVA providers and VVA application developers. It encourages them to take considerations of data protection into account when designing their VVA service, as layed out by the principle of data protection by design and default under Art. 25 GDPR. The EDPB suggests that, for example, controllers could fulfil their information obligations pursuant to Art. 13/14 GDPR using voice based notifications if the VVA works with a screenless terminal device. VVA designers could also enable users to initiate a data subject request though easy-to-follow voice commands.

Moreover, the EDPB states that in their opinion, providing VVA services will require a Data Protection Impact Assessment according to Art. 35 GDPR. The guidance also gives further advice on complying with general data protection principles and is still open for public consultation until 23 April 2021.