Chinese privacy law
According to an article on the International Association of Privacy website, Chinese privacy laws are still in their early stages and the existing laws are similar to international norms like notice and security. Nevertheless, the development of Chinese privacy law should not be ignored by companies, who wish to enter the Chinese market, since China is the growing economic power and has a wide consumer range. To understand Chinese privacy awareness, companies have to understand the cultural background and Chinese consumer expectations.
First of all, there should be a focus on community values, because the Chinese put a lot of importance to values and ethics. It is relevant to develop corporate policies, which show an understanding for the community values. For Chinese people it is important, that privacy law protects their private lives from community exposure.
Secondly, companies should try to understand the expectations of the Chinese consumers. The Chinese may be more open to data processing, especially if the processing leads to pragmatic outcomes, such as tailored features. Also, the Chinese may have fewer expectations towards privacy compared with other values, such as corporate transparency. Therefore companies should adjust their policies and put emphasis on transparency reports.