Tag: Advertising

Austrian DPA dismisses complaint concerning validity of Cookie Consent Solution

14. January 2019

The Austrian Data Privacy Authority (“DPA”) decided on a complaint, lodged by an individual, concerning the compliance of the cookie consent solution of an Austrian newspaper with the General Data Protection Regulation (“GDPR”).

The complainant argued that the consent was not given voluntarily, since the website was no longer accessible after the revocation of consent to marketing cookies. Further use of the website required payment. Therefore, according to the complainant, provision of the service depends on consent to the processing of personal data.

The Austrian newspaper grants users free access to the content of the website, provided that they agree to the use of cookies for advertising purposes. If this consent is revoked, the website will no longer be usable and the window for giving consent will reappear. Alternatively, in the same window, users can choose to subscribe to a paid subscription. For currently 6 euros per month users get access to the entire content of the site, without data tracking.

The DPA explained that consent is only given involuntarily if a disadvantage is to be expected if consent is not given. Referring to Article 29 Working Party’s Guidelines on Consent, the DPA stated that such a disadvantage arises when there is a risk of deception, intimidation, coercion or significant adverse consequences. Yet there is no such disadvantage here. In fact, after giving consent, the user of the website even gains an advantage because he gets full access to the newspaper’s services. Furthermore, if the user does not wish to give his consent, he can still use another online newspaper.

With its decision, the Austrian DPA set a welcome signal for other online newspapers that finance themselves through advertising revenues.

Category: Article 29 WP · Cookies · EU · GDPR
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USA: Call for National Privacy Law

28. December 2018

The Association of National Advertisers (ANA) is urging the Federal Trade Commission (FTC) to work towards a national privacy legislation and prevent fragmentation of the U.S. privacy landscape.
In its plea, the ANA specifically raises concerns about current developments regarding the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). It deems both legislations to be overly restrictive and threatening to the free flow of information that “is vital to delivering the products and services that consumers value and expect” and asks the FTC to carry out a detailed review of the effects of the GDPR and the CCPA on competition and consumers.

The ANA is worried as “other states are considering additional and potentially inconsistent privacy and data security laws” and has been working with member companies and other industry groups to develop a new privacy paradigm that would be enforced by the FTC as a single national standard.

The approach involves allowing companies to use data considered “per se reasonable,” and prohibiting uses of data deemed “per se unreasonable.”
The reasonable practices “could include the collection and use of non-sensitive data for advertising purposes with consumer transparency and choice,” the ANA writes. Unreasonable ones “could include determining adverse terms or conditions or ineligibility for an individual’s: employment; credit; health care treatment; insurance; education and financial aid”.

The comments were filed in response to a request for input on the February 2019 FTC Hearing on Competition and Consumer Protection in the 21st Century, which will focus on consumer privacy.

Category: General · General Data Protection Regulation · Personal Data · USA
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