Dutch data protection authority imposes fine of €525,000

The Dutch Data Protection Authority, autoriteit persoonsgegevens (hereinafter “ap”) imposed a fine of €525,000 on DPG Media at the beginning of March.

The background to the fine were access and deletion requests of various data subjects who had a newspaper subscription or received increased advertising. If a data subject wanted to know what personal data the company had collected about him, he had to send an ID document to DPG Media to prove his identity. The same applied to anyone who asked the company to delete their data. The customer was supposed to either upload a scan of his ID document or send it to the company by mail or letter.

DPG Media’s procedure for proof of identity was criticized for several reasons. From ap’s point of view, too much data was requested and it was made too difficult for the data subjects to assert their rights to access and deletion. If, for example, DPG Media had requested blackened ID documents, this method of proof of identity would also have been questionable. The ap emphasizes that requesting blackened ID documents is often disproportionate.

It also notes that ID documents are documents that are particularly worthy of protection. Especially regarding possible identity theft, they must be handled very carefully.

Thus, ap clarifies that, even if an identification document is in principle suitable for identifying the data subject, less intrusive identifiers should be used in preference. Milder identifiers, but equally suitable in this specific case, are for example to request the postal address for a telephone inquiry or – as recital 57 states – the use of an “authentication mechanism such as the same credentials, used by the data subject to log-in to the online service offered by the data controller.“