Google Analytics joins EU-U.S. Privacy Shield

31. August 2016

On its blog Google Analytics announced on the 29th of August that they have self-certified to the EU-U.S. Privacy Shield.

The statement describes the EU-U.S. Privacy Shield as a new framework for transfers of personal data from Europe to the United States, which can be seen as a significant milestone for the protection of Europeans’ personal data, legal certainty of transatlantic businesses, and trust in the digital economy.

Therefore, Google has now committed that they comply with the Privacy Shield’s principles and furthermore that they will safeguard the transfers of personal data, whereas no action is required from their customers.