EU Commission announces formal adoption of the EU-U.S. Privacy Shield

13. July 2016

The EU Commission announced yesterday the formal adoption of the EU-U.S. Privacy Shield. Both, the EU Commission Vice-President, Andrus Ansip, and the EU Commissioner Vera Jourová highlighted the positive impact of the Privacy Shield not only for businesses, but especially for EU citizens, whose right to data protection will be enforced and several mechanisms will implemented in order to safeguard their rights.

The main aspects of the final draft of the EU-U.S. Privacy Shield are:

  • U.S. companies handling EU personal data will be subject to stricter obligations. For instance, the American Department of Commerce will review regularly that the participating companies comply in practice with the commitments of the Privacy Shield. In case of incompliance, the company will face not only fines, but will be also removed from the list.
  • The U.S. has ensured that bulk collection of EU citizens’ data will be carried out only if certain conditions are met and it will be as targeted and focused as possible. Also, a redress mechanism will be available for EU citizens to solve this kind of issues.
  • Individual rights will be effectively protected through the implementation of dispute resolution mechanisms, which will be affordable and accessible for EU citizens. In case that the dispute is not resolved, an arbitration mechanism will be also available. If the dispute refers to U.S. national security Authorities, an independent Ombudsperson will handle the issue.
  • The Privacy Shield will be subject to an annual review by the EU Commission and the U.S. Department of Commerce in order to monitor its functioning.

Next steps

The Privacy Shield constitutes an “adequacy decision”. This decision has been notified to the EU Member States by the EU Commission and will enter into force immediately. Additionally, it will also be published on the U.S. Official Journal.

Starting August 1st, the U.S. Department of Commerce will start processing membership requests. This means that companies that wish to certify and become members of the EU-U.S. Privacy Shield will have to review and if appropriate update their privacy programs.

Furthermore, the EU Commission will publish a guidance in order to inform EU citizens about the dispute resolution mechanisms available under the Privacy Shield.

What happens with the GDPR?

The GDPR lays down stricter requirements to carry out international data transfers than those of the Privacy Shield. As the GDPR will enter into force in two years, U.S. companies will have to be compliant also with the requirements of the GDPR.

However, this situation has been already addressed in two directions: on the one hand, the Privacy Shield will be subject to an annual review, as mentioned above; and on the other hand, the Privacy Shield states that its scope of application refers to data transfers and processing of personal data by U.S. companies as far as the processing does not fall under the scope of EU legislation.