Apps are tracking personal data despite contrary information

Tracking in apps enables the app providers to offer users personalized advertising. On the one hand, this causes higher financial revenues for app providers. On the other hand, it leads to approaches regarding data processing which are uncompliant with the GDPR.

For a year now data privacy labels are mandatory and designed to show personal data the app providers access (article in German) and provide to third parties. Although these labels on iPhones underline that data access does not take place, 80% of the analyzed applications that have these labels have access to data by tracking personal information. This is a conclusion of an analysis done by an IT specialist at the University of Oxford.

For example, the “RT News” app, which supposedly does not collect data, actually provides different sets of data to tracking services like Facebook, Google, ComScore and Taboola. However, data transfer activities have to be shown in the privacy labels of apps that may actually contain sensitive information of viewed content.

In particular, apps that access GPS location information are sold by data companies. This constitutes an abuse of data protection because personal data ishandled without being data protection law compliant and provided illegally to third parties.

In a published analysis in the Journal Internet Policy Review, tests of two million Android apps have shown that nearly 90 percent of Google’s Play Store apps share data with third parties directly after launching the app. However, Google indicates that these labels with false information about not tracking personal data come from the app provider. Google therefore evades responsibility for the implementation for these labels. Whereby, Apple asserts that controls of correctness are made.

Putting it into perspective, this issue raises the question whether these privacy labels make the use of apps safer in terms of data protection. One can argue that, if the app developers can simply give themselves these labels under Google, the Apple approach seems more legitimate. It remains to be seen if any actions will be taken in this regard.